Torchona helps you consistently communicate your idea by creating a Visual Identity System for it.
Each project begins with a discussion about your idea. Torchona is interested in learning about what you do, how you do it, and what you need to do to communicate it.
After this initial discussion, Torchona will conduct further research in order to obtain more audience, and cultural insights.
The power of an idea is measured by its ability to be communicated. Torchona thrives on discovering and defining what makes something or someone stand out because that is what the visual identity should reflect.
Torchona helps you develop a logo that visually communicates your idea in a flexible manner.
Color is a useful tool for visual differentiation, as well as the portrayal of desired brand attributes. Torchona helps you develop a color palette that fits your needs.
Torchona recognizes that language is an essential tool for the communication of your idea. For this reason, consistent use of typography is recommended and guidance can be provided.
Photography is a useful visual signifier when developing a visual identity. To ensure consistency, Torchona provides guidance around the use of photography for your visual communications.
Because every idea has unique communication needs, Torchona designs complementary elements. These elements are meant to give the visual identity flexibility and coherence throughout the necessary applications.
Potential communication tool development includes but is not limited to:
To ensure consistency throughout communication materials, Torchona can development guidelines that outline the idea, it's purpose, and how it is visually communicated.